{"product_id":"violetlock™-eliminate-brassy-yellow-deep-condition-maintain-cool-blonde-between-salon-visits","title":"VioletLock™ — Eliminate Brassy Yellow, Deep Condition \u0026 Maintain Cool Blonde Between Salon Visits","description":"\u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eBanish Brass Before It Ruins Your Blonde\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eIf your platinum is turning yellow, your highlights are shifting orange, or your silver is brassy once again, \u003cstrong\u003eVioletLock™ Purple Hair Mask\u003c\/strong\u003e eliminates warm tones while deeply nourishing each strand. Violet pigments counteract the yellow hues. Keratin and lithospermum root extract rebuild the damage caused by your lightener — letting you extend time between salon visits instead of chasing them.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/b14_ad.webp?v=1776892803\" style=\"display: block !important; margin: 0 auto !important; width: 70% !important; height: auto !important;\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eStop Your Color From Turning Butter-Yellow After Just Three Washes\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eYou invest $200 at the salon for that cool, icy hue — but by the third wash, it's orange again. The usual solutions? A purple shampoo that leaves hair crunchy, or a $60 salon toner appointment you can’t fit in. Both overlook what bleached, highlighted, or gray hair really needs: pigment strong enough to banish brass AND moisture rich enough to keep strands soft.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Neutralize Brass in Just 5–10 Minutes, Not 30:\u003c\/strong\u003e Violet pigments lift yellow and orange from highlighted, platinum, and silver hair — all while you shave your legs in the shower.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Deeply Condition as It Tones:\u003c\/strong\u003e Keratin repairs bleach-damaged cuticles during the treatment. Your hair emerges cool-toned AND soft — not dry and straw-like from harsh purple shampoos.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Safe for Highlights, Platinum, Silver \u0026amp; Natural Grey:\u003c\/strong\u003e Perfect for bleached blondes, balayage, platinum, grey blends, and natural silvers. Keeps cool-toned hair fresh between salon visits, preventing warm tone creep.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/1_5370ac6f-3408-4206-aed0-025d81019283.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eViolet Pigments to Cool Your Shade, Keratin to Mend the Damage\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eWhat sets \u003cstrong\u003eVioletLock™\u003c\/strong\u003e apart? It combines two effects simultaneously. The violet pigment rests on the cuticle just long enough to neutralize yellow and orange — the same color-cancelling technique your stylist uses, now possible in your own shower.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eBeyond the toning, keratin and lithospermum erythrorhizon root extract repair the cuticle, while polyquaternium-7 controls static and frizz. Unlike purple shampoos that leave hair squeaky and stiff, this mask finishes silky, cool, and easy to comb.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/2_5fe9ca1c-8f3e-4d3f-b62b-c650f0d10a88.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eWhy Blondes, Platinums \u0026amp; Silver-Haired Folks Are Saying Goodbye to Purple Shampoo\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eSkeptics first — those expecting \"just another overhyped purple product\" found it’s the first that eliminated brass without damaging their hair. \"I was three washes away from booking another salon toner,\" shared Anna K. \"Left it in eight minutes. Brass vanished, and my hair felt softer than before.\"\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eStep Out of the Shower Looking \"Freshly Toned at the Salon\"\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ All-Day Hydration Lock:\u003c\/strong\u003e Lightweight texture absorbs fully without buildup — keeping hair moist and cool-toned without heaviness.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Bounce-Back Flexibility:\u003c\/strong\u003e Keratin strengthens strands thinned by bleach, preventing breakage during brushing and heat styling.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Maintain Cool Tone Between Salon Visits:\u003c\/strong\u003e Keeps platinum icy, highlights ashy, and silver crisp — so you lengthen salon intervals instead of rushing them.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eHow to Tone and Condition in Under 10 Minutes\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 1: Thoroughly wet hair and towel dry until damp — damp strands absorb pigment and conditioning better than soaking wet hair.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 2: Apply an even layer of \u003cstrong\u003eVioletLock™\u003c\/strong\u003e from mid-lengths to ends. Leave on 5–10 minutes — shorter for a gloss, longer for deeper toning.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 3: Rinse until water runs clear. Hair emerges cooler, softer, and simpler to style straight out of the shower.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/4_2747590b-ee27-4770-a7da-5d6b75d7a94f.png?v=1777058173\"\u003e\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e \u003cp\u003e \u003c\/p\u003e \u003ctable\u003e \u003cthead\u003e \u003ctr\u003e \u003cth\u003e\u003cstrong\u003eWhy Choose VioletLock™?\u003c\/strong\u003e\u003c\/th\u003e \u003cth\u003e\u003cstrong\u003ePurple Shampoo\u003c\/strong\u003e\u003c\/th\u003e \u003cth\u003e\u003cstrong\u003eSalon Toner Visit\u003c\/strong\u003e\u003c\/th\u003e \u003c\/tr\u003e \u003c\/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eEradicates yellow \u0026amp; brassy hues\u003c\/strong\u003e in 5–10 minutes\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eDeeply conditions while toning\u003c\/strong\u003e — leaves hair soft, not brittle\u003c\/td\u003e \u003ctd\u003e❌\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eUse at home, no appointment needed\u003c\/strong\u003e under $15 a jar\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003ctd\u003e❌\u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eProduct Details for the Discerning Buyer\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eNet Content\u003c\/strong\u003e: 3.5 oz (100g)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eIngredients\u003c\/strong\u003e: Keratin, Lithospermum Erythrorhizon Root Extract, Aqua, Dimethicone, Polyquaternium-7\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eFor\u003c\/strong\u003e: Blonde, Platinum, Grey \u0026amp; Silver hair — bleached, highlighted, or natural\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eDimensions\u003c\/strong\u003e: 2.1 x 2.1 x 2.2 inches\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003ePackage Includes\u003c\/strong\u003e: 1 VioletLock™ Purple Hair Mask\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eGot Questions? Here's What You Need to Know\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv style=\"text-align: left !important;\"\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eWill it tint my hair purple if left too long?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eNo — this formula is designed to tone, not dye. For a light gloss, rinse at 5 minutes. For stronger brass elimination, leave up to 10 minutes. Begin with shorter times on first use and adjust as needed.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eHow often should I apply it?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eUse once or twice weekly depending on how quickly your tone fades. For hard water or chlorine exposure, twice a week helps prevent brass from returning.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eIs it effective on natural silver or grey hair?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eYes. Natural silver and grey hair tend to yellow over time due to product buildup and sunlight — the violet pigment neutralizes this, keeping your silver crisp.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eDoes it dry out my hair like purple shampoo?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eNo. Keratin and dimethicone moisturize while the pigment tones, leaving hair soft and manageable — unlike the dry, crunchy feel purple shampoos often cause.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eCan I use it if my hair is highlighted but not bleached?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eYes. Balayage, babylights, partial highlights, and ombré all benefit from regular toning to keep lightened sections cool rather than warm. Apply focusing on lighter areas.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/6_e4d44b4a-d195-4270-a207-ee3e8357f927.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eReady to Stop Watching Your Blonde Fade to Butter-Yellow?\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003eVioletLock™ Purple Hair Mask\u003c\/strong\u003e is your quickest way to keep platinum icy, highlights ashy, and silver sharp — no extra salon trips or drying purple shampoos needed. Tone and repair in one simple shower treatment, and walk out looking freshly done.\u003c\/p\u003e","brand":"Luvilea","offers":[{"title":"100g","offer_id":53621004501329,"sku":"LG20303316+LP20330738","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0621\/4993\/files\/6cd9de8b71875d7971e55d2f2756d80ae9e501524094de3e76a0015560cdbd8e.png?v=1777060968","url":"https:\/\/luvilea.com\/products\/violetlock%e2%84%a2-eliminate-brassy-yellow-deep-condition-maintain-cool-blonde-between-salon-visits","provider":"Luvilea","version":"1.0","type":"link"}